According to the organization’s Website (www.fahsa.org), this award is presented to an individual or group of individuals from a LeadingAge Florida member community that has developed a best practice that showcases excellence, innovation and creative ideas at work.
We whose fortunes depend on our ability to siphon off a trivial portion of others’ fortunes face problems and decisions that seem trivial but aren’t trivial.
For example, do you puzzle over a response device asking for contributions ranging from $25 to $500? Which is better – listing the lowest amount first or listing the highest amount first?
The answer is … yes.
Herschell Gordon Lewis is a resident at John Knox Village in Pompano Beach, Florida. He has extensive experience consulting with and writing direct response copy for clients worldwide. Mr. Lewis is the author of “Hot Appeals or Burnt Offerings,” an analysis of fundraising techniques. His most recent book is his 32nd — “Internet Marketing Tips, Tricks, and Tactics.” Among his other books are “On the Art of Writing Copy,” “Creative Rules for the 21st Century,” and “How to Write Powerful Fund Raising Letters.” His Website is herschellgordonlewis.com
(Article appeared in June 2013 Village Voice)
Held on Thursday and Friday, April 25 and 26, Knocks Rocks 3 was a success. Organized by The Rotary Club of John Knox Village, the benefit concerts raised $10,000 toward The Village’s planned new Health Center.
“It was The Rotary Club’s anticipated goal – to contribute that amount toward the Health Center,” said Margo Lewis, Rotary Club President. “It’s always a challenge planning this event. However, it also is a total exhilaration – the response and support of the attendees just makes everything more than thrilling.”
Knox Rocks 3 again featured our Villagers Men’s Chorus performing numerous familiar songs, as well as an array of new numbers, including “Vive L’Amour,” “Another Opnin’, Another Show,” “Accentuate the Positive,” “Hallelujah” from the movie “Shrek” and others.
In addition, there was a guest performance by tenor Carlos Manuel Santana, a local opera singer who continues to entertain throughout the United States. He sang “If Ever I would Leave You” from the musical Camelot, “Granada” by Agustin Lara and “Time to Say Goodbye” which was made famous by Andrea Bocelli and Sara Brightman.
The other fun surprise was a skit titled “Ferdinand, the Bull,” which portrays a bull who instead of fighting wants to smells flowers.