Blog-Herschell Gordon Lewis-The Social Media Myth

Remember Simon called Peter? Remember Glen or Glenda? Remember “Call me Ishmael” or, for that matter, “Call me Pisher?” Remember Cassius Clay and Muhammad Ali? Remember Allen Stewart Konigsberg and Woody Allen? How about Caryn Johnson and Whoopi Goldberg? Or Stefani Joanne Angelina Germanotta and Lady Gaga?

One hidden change: Social Media to Commercial Media. Here’s a question for you and anyone who slaves away in the dungeons of fundraising: Are social media, as they convert to commercial purposes, competitive with email and direct mail?

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Herschell Gordon Lewis is a resident at John Knox Village in Pompano Beach, Florida. He has extensive experience consulting with and writing direct response copy for clients worldwide. Mr. Lewis is the author of “Hot Appeals or Burnt Offerings,” an analysis of fundraising techniques. His most recent book is his 32nd — “Internet Marketing Tips, Tricks, and Tactics.” Among his other books are “On the Art of Writing Copy,” “Creative Rules for the 21st Century,” and “How to Write Powerful Fund Raising Letters.” His Website is herschellgordonlewis.com

Blog-Herschell Gordon Lewis-Little Words Mean a Lot

Words are our weapons.

If you accept that truism, how can you let your keyboard excrete blanks?

Here’s a collectible coin. The key selling copy: “Only a tiny fraction of all 2009 coins were set aside for this special gold-plated collection.” OK, you’re the more experienced copywriter. What would you change?

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Herschell Gordon Lewis is a resident at John Knox Village in Pompano Beach, Florida. He has extensive experience consulting with and writing direct response copy for clients worldwide. Mr. Lewis is the author of “Hot Appeals or Burnt Offerings,” an analysis of fundraising techniques. His most recent book is his 32nd — “Internet Marketing Tips, Tricks, and Tactics.” Among his other books are “On the Art of Writing Copy,” “Creative Rules for the 21st Century,” and “How to Write Powerful Fund Raising Letters.” His Website is herschellgordonlewis.com